Services · advisory + product + operations
One method.
Four motions.
Strategic clarity, engineering depth, and operational accountability — held by the same team from discovery to runbook. No handoffs between thinkers and builders.
01 · The motions
From the first conversation to the runbook.
Theta Transform is delivered as four overlapping motions, not a relay race. The team that proposes is the team that ships.
01
Analyse
Technical and business architecture review. Benchmarking, TCO modelling, risk posture. The discovery is real work — not pre-sales theatre. If you don't need us, we will tell you.
- deliverables
- architecture report · TCO model · risk register
- cadence
- 2–6 weeks
- level
- CTO + senior engineers
02
Design
Target architecture, migration plan, integration maps, service contracts. Every decision traceable to a business outcome. Each diagram is one a senior engineer would defend in a review.
- deliverables
- target-state arch · migration plan · API contracts
- cadence
- 3–8 weeks
- level
- principal engineers + product
03
Build
Senior pairs across cloud, AI, GenAI, and integration. The runbook is written before go-live — not after the first incident. Every commit traceable, every dependency owned.
- deliverables
- working software · CI/CD · runbook · monitoring
- cadence
- 3–12 months
- level
- senior pairs · embedded
04
Operate
24/7 production ownership. SLAs signed pre-launch, MTTR documented, incidents reviewed in the open. We stay until it performs — and we hand over a system your team can run without us.
- deliverables
- SLAs · MTTR · postmortems · handover plan
- cadence
- 12 months+
- level
- on-call team · embedded
02 · Where we work
Born in travel and transport.
At home in any critical environment.
Theta's roots are in travel and transport technology — real-time inventory, zero-downtime migration, multi-system orchestration, regulated compliance. The rigour we bring is sector-agnostic. The expertise we arrive with is not.
Travel & Mobility
Real-time inventory, NDC distribution, offline-first POS. The terrain we were built on.
★ Primary sectorTransport & Rail
Regulated fare compliance, safety-critical systems, offline-capable field operations.
★ Primary sectorRegulated Industries
"Approximately secure" is not a category. Fintech, insurance, transport — auditable by default.
AI & GenAI in production
Not demos. Production deployments with audit trails, explainability, and the scars to prove it.
03 · How we engage
Three formats. One standard of work.
Whether you need a sharp opinion in two weeks or an embedded team for a year, the operating principles are the same.
Architecture review
Fixed-scope · 2–4 weeks
- Independent technical & risk assessment
- TCO model and target architecture
- Signed-off report, defended in person
- No obligation to engage further
Request a review→Product build
Outcome-led · 3–12 months
- Senior pair, embedded with your team
- Discovery → design → build → operate
- Runbook authored before go-live
- Client owns 100% of the IP
Scope a build→Operate & evolve
SLA-backed · 12 months+
- 24/7 production ownership
- Contractual availability + MTTR
- Continuous improvement programme
- Handover when you're ready — no lock-in
Talk operations→Bring us a problem.
We'll bring the people.
45-minute discovery call. Response within 48 hours. No sales theatre — an engineering-led conversation about what you're actually trying to build.